In addition to the standard advantages offered by a typical Application Service
Provider (ASP) NetVillage will differentiate itself by:
- offering an full range of interactive plug-and-play community applications
. We are unmatched
in the breadth of plug-and-play integrated add-ons we can incorporate into a community.
- providing enhanced user management to community hosts.
Our locks/keys/classes
approach to managing access rights gives the host of a user community unparalleled power
for member access and control. As mentioned by our customer Xerox: "No one has
anything that even comes close".
- Being first to market with a full solution. A
ll of our competitors in the
community building space generally offer only the same basic 4 "interactive"
applications: calendar, discussion groups, member list, and chat rooms. Due to our unique
history we can offer everything from auctions and classified ads to Video on Demand and
client-less Webcasting - today. It would take at least
18 months for our competitors to integrate or develop these applications into their
offering. This is the window we will use to establish ourselves as the market leader.
MARKET NEED
The most common option for a customer interested in building a special interest
community is to contract a local ISP or Web Development Firm or to build the system
in-house. However, setting up an online community usually requires a large investment in
money, hardware, software, bandwidth, and software development talent. To create a
complete online community typically requires leasing office space or co-locating at an
ISP, finding and purchasing various software packages from different vendors (i.e. a
shopping cart, an auction, chat room software, etc.), and acquiring hard-to-find software
development talent to build the complete system and weave it all together. Typical costs
for a small to medium site can range from $5,000-$250,000 according to International Data
Corp, "WWW site installation costs".
Another option is to use one of the few community hosting services. While the
advantages of hosting with an ASP are generally clear, all are limited in the number of
interactive community applications they offer. All, that is, except netVillage. The
Gartner Group forecasts revenues of ASp's will jump to $23 billion by 2003 from about $900
million in 1998. As companies recoginize the importance of affinity targeting and site
retention offered by internet community, demand for these services from netVillage will
see significant growth. Due to its unique history, netVillage is in the enviable position
to quickly become the market leader.